The Lede Company, a Hollywood public relations company, has opened an office in London as part of its global expansion.
The company's first international location is in the UK, and the hub will serve clients in the fashion, lifestyle, cosmetics, technology, entertainment, design, and consumer products industries.
While luxury and lifestyle communications will be the initial focus, it is the aim to add specialised film and TV specialists soon. Darren Howells, a former Brand Engagement Director at Brown's in London, will be in charge of running the London office. The creative PR and communications director has experience with celebrity seeding and brand relationships in the luxury and leisure industry.
Lede represents a variety of celebrities, including Amy Schumer, Camila Cabello, Cara Delevigne, Charlize Theron, Emma Stone, Gael Garcia Bernal, Grimes, Halle Berry, Halsey, Jennifer Garner, Jessica Biel, Lady Gaga, Mary J. Blige, Penelope Cruz, Reese Witherspoon, Rihanna, Shakira, Anonymous Content, Candle Media, Hello Sunshine, Higher Ground, Illumination,
Giannis Antetokounmpo starred in WhatsApp's first short film, which the LA and NY-based business assisted in marketing.
"A strategic component of our company's vision has always included expanding our global reach. It was only logical for us to open our first overseas office in London, enabling us to increase services for our present clients on a worldwide scale and to strengthen our Brand division portfolio in the UK and European markets. We are happy to finally have a home in London because it, like New York and Los Angeles, has always had a significant influence on world culture, said Christine Su, who is in charge of Lede's Brand division.
Amanda Silverman, Christine Su, Meredith O'Sullivan, and Sarah Rothman serve as co-CEOs of Lede, which was founded in 2018.