Jennifer Lopez is celebrating the holidays in a Coach-like manner.
The celebrated singer and actress stars in the label's new holiday campaign, "Feel the Wonder," which launches the festive season. She exclusively discussed being on set and her private celebration plans with PEOPLE.
The joyful commercial, which was shot and photographed by Anton Gottlob, has actors Chan-young Yoon, Zoey Deutch, and Jennifer Lopez playing themselves in Coach's "larger-than-life" Winter Wonderland.
According to Lopez, 53, "Coach's holiday campaign portrays a childlike sense of wonder and joy that all of us can connect to." "When you are a child, the holidays are so enchanted, so it was wonderful to relive that feeling. It was a unique chance for me to play and enjoy myself during a photo shoot!"
A look from Coach's Winter 2022 Ready-to-Wear collection that was "inspired by Stuart Vevers' concept of timeless American heritage mixed with the attitude of counter-culture" is worn by Lopez in the photos.
She additionally showcases some of Coach's famous purses, including her personal favourite, The Rogue Top Handle in the company's distinctive jacquard print.
It's the versatile, holiday-themed bag, according to Lopez. "I adore the tiny cherry red patent leather purse; it's perfect for ensembles for holiday parties."
"It has a sleek, contemporary look that is also classic. When considering what I should give as a gift, I always search for something classic and practical. both beautiful and useful."
The holidays are a time for family, cheer, and rest for the founder of JLo Beauty.
"My favourite time of year is around Christmas. It's when I actually get to spend time cooking for my family that I get to enjoy beautifying my home and giving gifts "she claims. After a busy fall work schedule, "it's downtime for me, and I look forward to it the whole year, every year!"
In addition, Lopez enjoys "spending time with family" and indulging in "holiday goodies and yummy cuisine." Lopez, who wed Ben Affleck in an enchanting ceremony in August, is enjoying Christmas as a newlywed.
Along with the cosy campaign, Coach is kicking off the Christmas spirit with its first virtual shopping location, which is based on its retro storefronts and is run by the immersive e-commerce platform Obsess.
Customers will be able to browse themed rooms in the online store, purchase things from the holiday collection, interact with Rexy, the mascot of the house, to unlock giftable items, and broadcast their shopping experience with friends and influencers.
